The Lightest and Most Powerful Dryer*

A breakthrough in hair dryer technology that dries hair up to 2X faster and retains moisture for smooth, healthy, shiny hair

EXTREME POWER • ULTRA LIGHTWEIGHT • TURBO IONIC

  • EXTREME POWER
  • ULTRA LIGHTWEIGHT
  • TURBO IONIC
InStyler BLU Turbo and Mini Dryer

Lightest & Most Powerful Dryer*

BLU is a breakthrough in hair dryer technology that dries hair up to 2X faster and retains moisture for smooth, healthy, shiny hair. The efficient High-Power DC Motor and Turbine Fan design are uniquely combined to deliver the lightest and most powerful dryer. Unlike conventional dryers with 2 speed settings, the BLU Ionic Dryer and BLU Turbo Ionic Dryer’s Infinity Dials allow you to control and customize the airflow to meet your personal drying and styling needs, while the BLU Turbo Ionic Dryer’s Ionic Generator bathes hair with soothing ions to produce smooth, frizz-free hair.

Extreme Power

BLU’s high power DC Motor, producing more power than a 2000W dryer, and Jet Turbine Fan combine to create an unparalleled efficient design that delivers an ultra lightweight dryer with extremely powerful high speed air ow that helps dry hair faster.

Ultra Lightweight

The ultra lightweight and ergonomic design makes drying and styling your hair comfortable and easy.

Infinity Airflow Technology

Unlike conventional dryers with 2 speed settings, the Infinity Dial allows you to control and customize the airflow to meet your personal drying and styling needs.

Innovative Design

BLU is reimagined from the inside out. It is powered with a design inspired by a jet engine to create an incredibly powerful and ultra lightweight tool. The Turbine Fan has thinner and lighter blades that create a compressed and concentrated airflow. This powerful airflow drives the micro-beads of water to rapidly evacuate from the hair strands, while retaining the hair’s natural moisture. The BLU Turbo Ionic Dryer is the only dryer in existence that allows you to select the level of negative ions for your hair type to maximize frizz reduction for smooth, shiny hair. When the ions interact with wet hair, they transform the large droplets of water into fast drying micro-beads. The result is healthier, shinier, lustrous hair.

BLU Ionic Dryer controls and attached fan

BLU Ionic Dryer

BLU Ionic Dryer

High Power Motor
Extreme Air Flow. The BLU Ionic Dryer is built with a technologically advanced and highly efficient DC Motor. The optimized design allows the BLU Ionic Dryer to be ultra lightweight and generate extremely powerful airflow that helps dry hair faster.
Jet Plane Design. Modeled after a fan design used in jet places, the BLU Ionic Dryer’s Turbine Fan has thinner and lighter blades that create a compressed and powerful airflow. The ability to deliver higher air speed in a more concentrated area means water evacuates from the hair more quickly.
Style with Comfort. The BLU Ionic Dryer is the lightest and most powerful hair dryer, which makes drying and styling your hair comfortable and easy.
Precision Control. Roll the Inifinity Dial up and down to select your desired airflow. The Infinity Dial provides precision control airflow customized to your needs.
Drying and Styling Needs. Choose between Low and High Heat settings for all of your styling needs. Begin drying your hair on the Low Heat setting to help remove excess water and switch to High Heat for styling.
Set Your Style. The Cool Shot feature locks in your style by closing the hair shaft. Press and hold the Cool Shot button to blow a cold stream of air on your finished look.
Tangle Free Movement. The 8’ cord allows for mobility while styling.
Styling Accuracy. The concentrator nozzle creates more powerful airflow for styling accuracy and control.
BLU is a breakthrough in hair dryer technology that dries hair up to 2X faster and retains moisture for smooth, healthy, shiny hair. The efficient High-Power DC Motor and Turbine Fan design are uniquely combined to deliver the lightest and most powerful dryer. Unlike conventional dryers with 2 speed settings, the BLU Ionic Dryer and BLU Turbo Ionic Dryer’s Infinity Dials allow you to control and customize the airflow to meet your personal drying and styling needs, while the BLU Turbo Ionic Dryer’s Ionic Generator bathes hair with soothing ions to produce smooth, frizz-free hair.

BLU Turbo Ionic Dryer

BLU Turbo Ionic Dryer

High Power Motor
Extreme Air Flow. The BLU Ionic Dryer is built with a technologically advanced and highly efficient DC Motor. The optimized design allows the BLU Ionic Dryer to be ultra lightweight and generate extremely powerful airflow that helps dry hair faster.
Jet Plane Design. Modeled after a fan design used in jet places, the BLU Ionic Dryer’s Turbine Fan has thinner and lighter blades that create a compressed and powerful airflow. The ability to deliver higher air speed in a more concentrated area means water evacuates from the hair more quickly.
Style with Comfort. The BLU Ionic Dryer is the lightest and most powerful hair dryer, which makes drying and styling your hair comfortable and easy.
Control Frizz. Choose Turbo or Low Ions to select the level of negative ions for your hair type to maximize frizz reduction for smooth, shiny hair.
Precision Control. Roll the Inifinity Dial up and down to select your desired airflow. The Infinity Dial provides precision control airflow customized to your needs.
Drying and Styling Needs. Choose between Low and High Heat settings for all of your styling needs. Begin drying your hair on the Low Heat setting to help remove excess water and switch to High Heat for styling.
Set Your Style. The Cool Shot feature locks in your style by closing the hair shaft. Press and hold the Cool Shot button to blow a cold stream of air on your finished look.
Tangle Free Movement. The 8’ cord allows for mobility while styling.
Styling Accuracy. The concentrator nozzle creates more powerful airflow for styling accuracy and control.
BLU is a breakthrough in hair dryer technology that dries hair up to 2X faster and retains moisture for smooth, healthy, shiny hair. The efficient High-Power DC Motor and Turbine Fan design are uniquely combined to deliver the lightest and most powerful dryer. Unlike conventional dryers with 2 speed settings, the BLU Ionic Dryer and BLU Turbo Ionic Dryer’s Infinity Dials allow you to control and customize the airflow to meet your personal drying and styling needs, while the BLU Turbo Ionic Dryer’s Ionic Generator bathes hair with soothing ions to produce smooth, frizz-free hair.

BLU MINI Travel Dryer

The BLU MINI is a travel dryer with the power of a full size dryer in the palm of your hand. It's perfect for all your travel drying and styling needs and it can easily go everywhere with you.

BLU Ionic Dryer Mini
  • Tourmaline Ceramic Grill
  • Turbine Fan
  • 2 Heat Settings
  • Concentrator
  • 5' Cord
  • Chrome Ring

Styling Essentials

Towel dry your hair to absorb as much moisture as possible. When you're ready to start drying, set the heat to Low and begin by rough drying your hair to remove excess water. With the Infinity Airflow Dial turned all the way up, and the Turbo Ionic Switch set to low, run the dryer over your head using your hands to lift the hair at the roots. When your hair is about threequarters dry, turn the heat setting to High and turn down the airflow for precision control while turning up the negative ions to Turbo to seal the cuticle for a frizz-free, long lasting style.

For full volume, bouncy curls and waves, utilize the concentrator and point the dryer at a 45-degree angle from beneath the hair shaft, infusing each section with extra body. To achieve a smooth and sleek straight style, point the dryer downward from above the hair and be sure to maintain tension with your brush. Section your hair and begin at the nape of your neck, working down from the root, to mid-shaft, to the ends. Work around your head in small, manageable sections until your hair is completely dry. When you’ve achieved your desired style, press the Cool Shot to lock in your look.

For all natural curls, attach the diffuser and set both the heat setting and Infinity Airflow Dial to low. Begin by tilting your head to the side and placing the diffuser near your roots. Move the dryer around your head in circular motions while scrunching the hair in your hand and allowing the diffuser’s prongs to gently massage the curls. Continue until tousled, natural-looking waves are completely dry, then shake out hair and fluff the roots. Lock in the style with the Cool Shot.

Model headshot Model headshot

The Lightest and Most Powerful Dryer*

A breakthrough in hair dryer technology that dries hair up to 2X faster and retains moisture for smooth, healthy, shiny hair

EXTREME POWER • ULTRA LIGHTWEIGHT • TURBO IONIC

  • EXTREME POWER
  • ULTRA LIGHTWEIGHT
  • TURBO IONIC
InStyler BLU Turbo and Mini Dryer